Ash Maconachie, Gorst Rural - Agronomist
- Assisting his clients on the PA journey – attempted to find a platform that is simple and easy to use
- Helping their clients solve and address variability
- Targeted in-field sampling
We’ve been using Decipher to show that data by comparing our NDVI over the season with our yield maps. We’ve been finding that they’ve been very, very close together. And then we’ve able to log the points we want to test on the Decipher app, and then go out into the paddock, and take specific points from each area so we’re getting a true indication of what the variation is. So that relationship is really positive and allows us to make a lot better decisions during the season.
The key to the agtech market for us as a business is trying to keep it really simple. We obviously have a wide range of people with different skills in using technology. If it’s simple it makes it a hell of a lot easier to use and a lot less time consuming. At the end of the day we want to be out with farmers in the field and looking at what’s going on rather than sitting at a computer. Decipher does that for us and is really easy to use.